14 August 2008
Cheshire and Merseyside’s on-off summer is putting families at greater risk of sunburn, health experts are warning.
Short periods of hot, sunny weather or days with intense sunny spells can be just as risky as a prolonged heatwave if proper precautions aren’t taken, said Dr Diana Forrest, chair of the group representing Cheshire and Merseyside’s eight Directors of Public Health.
“Most people are keen to enjoy any sunshine we’re lucky enough to see in our often soggy summers, but it’s important to treat it with respect however brief the sunny spells,” said Dr Forrest.
“The sun can be just as strong on a day out, working in the garden, watching sport or simply playing outside. It’s important we all remember to protect ourselves in these situations just as much as we would on holiday.”
Even overcast weather isn’t guaranteed protection from the sun’s ultra-violet rays.
“Cloud only blocks some of the sun's rays and, depending on the type and thickness of the cloud, it could stop as little as a third of the UV. You can easily burn worse on a cloudy day because you may not realise the danger,” said Dr Forrest.
She added that most people were aware of the short-term effects of too much sun – sunburn and heat stroke, for example – but the risk of skin cancer was a growing threat to health.
In the North West alone, more than 1,000 new cases of malignant melanoma (skin cancer) are recorded annually and the North West Cancer Intelligence Service estimates new cases will double in the next 10 years.
Furthermore, increasing numbers of younger people are being affected.
“Our message is not about keeping out of the sun – it’s about enjoying sunshine safely,” said Dr John Reid, Director of the Health Protection Agency’s Cheshire and Merseyside Health Protection Unit.
“We’re particularly concerned for the welfare of frail older people and young children, particularly babies. However, anyone who doesn’t take proper sun-safety measures is putting themselves at risk.”
The sun safety code in a nutshell is:
For further information contact either:
Tony Ellis, communications manager, ChaMPs Public Health Network,
Tel: 0151 488 7776
Mobile: 0771 993454
Email: tony.ellis@wirralpct.nhs.uk
Hugh Lamont, communications manager, Health Protection Agency, North West
Tel: 0151 482 5728
Mobile: 07764 906508
Email: hugh.lamont@hpa.org.uk
NOTES TO EDITORS
ChaMPs Public Health Network
ChaMPs is the public health network for Cheshire and Merseyside. It is building partnerships between primary care trusts, local authorities, NHS trusts and wider organisations to promote and protect public health and well-being, and develop capacity and capability in the public sector. For further information, telephone 0151 488 7776 or visit www.champs-for-health.net.
Sun facts
General Advice
Advice for hospital and residential care home staff
Advice for parents and guardians
Ends
Last reviewed: 19 August 2008